Building a Brand for Your Craft Business
Elements of a Strong Brand
Element | Description |
---|---|
Brand Name | The name of your business. It should be memorable and easy to spell. |
Logo | A visual representation of your brand. It should be simple, recognizable, and versatile. |
Colour Palette | The colours you use in your branding. They should be consistent across all of your marketing materials. |
Typography | The fonts you use in your branding. They should be easy to read and reflect your brand’s personality. |
Brand Voice | The tone and personality of your brand. It should be consistent in all of your communications. |
Creating a Brand Identity
Step | Description |
---|---|
1. Define Your Target Audience | Who are you trying to reach with your products? |
2. Research Your Competition | What are other craft businesses in your niche doing? What can you do differently? |
3. Develop Your Brand Personality | Is your brand playful and fun, or sophisticated and elegant? |
4. Create a Style Guide | A document that outlines all of your branding guidelines. |
Living Your Brand
Area | How to Live Your Brand |
---|---|
Products | Ensure your products are high-quality and consistent with your brand’s values. |
Packaging | Use packaging that is on-brand and creates a memorable unboxing experience. |
Customer Service | Provide excellent customer service that reflects your brand’s personality. |