Elements of a Strong Brand

Element Description
Brand Name The name of your business. It should be memorable and easy to spell.
Logo A visual representation of your brand. It should be simple, recognizable, and versatile.
Colour Palette The colours you use in your branding. They should be consistent across all of your marketing materials.
Typography The fonts you use in your branding. They should be easy to read and reflect your brand’s personality.
Brand Voice The tone and personality of your brand. It should be consistent in all of your communications.

Creating a Brand Identity

Step Description
1. Define Your Target Audience Who are you trying to reach with your products?
2. Research Your Competition What are other craft businesses in your niche doing? What can you do differently?
3. Develop Your Brand Personality Is your brand playful and fun, or sophisticated and elegant?
4. Create a Style Guide A document that outlines all of your branding guidelines.

Living Your Brand

Area How to Live Your Brand
Products Ensure your products are high-quality and consistent with your brand’s values.
Packaging Use packaging that is on-brand and creates a memorable unboxing experience.
Customer Service Provide excellent customer service that reflects your brand’s personality.