Craft Show Prep = 80% Planning, 20% Selling

Markets and craft fairs are a powerful way to connect with customers, if you’re prepared.

Here’s how to pack smart, show up ready, and sell with confidence.

📦 What to Pack: Master Checklist

Category Essentials
Product Full inventory, display items, extras
Pricing Clear tags, price signs, QR codes
Payments POS reader (Square), cash float
Branding Banner, logo sign, business cards
Display Tablecloth, risers, stands, crates
Comfort Chair, snacks, water, jacket
Tools Tape, scissors, zip ties, pens
Emergency Kit Band-aids, charger, safety pins
Admin Permit, vendor map, insurance copy

🧾 Pricing & Signage Tips

  • Keep signs bold, readable, and waterproof
  • Use bundle deals or “3 for X” offers
  • Post your payment options clearly (cash, tap, etc.)
  • Consider a QR code to your online store

🧠 Booth Layout Best Practices

Tip Why It Works
Keep tables at standing height Invites browsing and approach
Use vertical space Easier to see your work from afar
Place bestsellers up front Hooks in attention
Don’t clutter Clear space = premium feel
Smile + greet Warm welcome increases sales

💬 How to Talk to Shoppers

  • “Let me know if you have any questions” = ✅
  • “Everything here is handmade by me” = ✅
  • Avoid hovering, give space
  • Offer a story behind your products

After the Show

  • Repack carefully for the next show
  • Count inventory and log what sold
  • Follow up with email list signups
  • Reflect: what worked, what didn’t?

Final Tip

Craft shows are about more than sales, they’re networking, research, and connection.
Show up prepared, and you’ll walk away proud, no matter the profit.

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