Marketing for Crafters
Social Media Marketing
| Platform | Best For | Content Ideas |
|---|---|---|
| Visually-driven products | Behind-the-scenes photos, product shots, Reels of your process | |
| Driving traffic to your shop | High-quality product photos, DIY tutorials, inspirational content | |
| Building a community | Engaging with customers, sharing updates, running contests | |
| TikTok | Short-form video content | Time-lapses of your work, packaging videos, trend-based content |
Email Marketing
| Strategy | Description |
|---|---|
| Build Your List | Offer a discount or freebie in exchange for an email address. |
| Send Regular Newsletters | Share updates, new products, and exclusive content with your subscribers. |
| Segment Your List | Send targeted emails to different groups of customers based on their interests or purchase history. |
Content Marketing
| Strategy | Description |
|---|---|
| Blogging | Share your creative process, behind-the-scenes stories, and DIY tutorials to attract customers and build a community. |
| Collaborations | Partner with other crafters or influencers to reach a new audience. |
| Customer Reviews | Encourage customers to leave reviews and share photos of your products. |