Social Media Marketing

Platform Best For Content Ideas
Instagram Visually-driven products Behind-the-scenes photos, product shots, Reels of your process
Pinterest Driving traffic to your shop High-quality product photos, DIY tutorials, inspirational content
Facebook Building a community Engaging with customers, sharing updates, running contests
TikTok Short-form video content Time-lapses of your work, packaging videos, trend-based content

Email Marketing

Strategy Description
Build Your List Offer a discount or freebie in exchange for an email address.
Send Regular Newsletters Share updates, new products, and exclusive content with your subscribers.
Segment Your List Send targeted emails to different groups of customers based on their interests or purchase history.

Content Marketing

Strategy Description
Blogging Share your creative process, behind-the-scenes stories, and DIY tutorials to attract customers and build a community.
Collaborations Partner with other crafters or influencers to reach a new audience.
Customer Reviews Encourage customers to leave reviews and share photos of your products.