First Steps to Starting a Craft Business

Step Description
1. Define Your Niche What makes your products unique? Who is your target audience?
2. Price Your Products Calculate your material and labor costs, and research what similar products are selling for.
3. Choose a Business Name Pick a name that is memorable and reflects your brand.
4. Create a Business Plan Outline your goals, strategies, and financial projections.

Where to Sell Your Crafts

Platform Pros Cons
Etsy Large, established marketplace for handmade goods. High competition, transaction fees.
Your Own Website Full control over your brand and customer experience. Requires more effort to drive traffic.
Craft Fairs & Markets Connect with customers in person and get immediate feedback. Can be time-consuming and expensive.

Marketing Your Craft Business

Strategy Description
Social Media Use platforms like Instagram and Pinterest to showcase your products and connect with customers.
Email Marketing Build a mailing list and send out newsletters with updates, promotions, and new product announcements.
Blogging Share your creative process, behind-the-scenes stories, and DIY tutorials to attract customers and build a community.